With foreign release coming over the same four days, it'll more than recoup its $40 million budget this weekend, and likely pay off its marketing bill by the end of the second weekend, if not mid-week, depending on how well it plays overseas (remember the overly simplistic but useful generalization is, the studio gets about half of the box office from ticket sales). So I won't be surprised, then, if the final figures come in closer to the $70 million range domestically for Friday through Sunday, and it's likely to top that number over the entire four-day period. It's Valentines Day weekend, too, And it's a long weekend, remember, since Monday is a federal holiday. Advance ticket sales are overwhelmingly dominated by female viewers, and there will likewise be additional female viewers who show up on opening weekend with other female friends or with significant others, making the overall turnout probably 65-70% female this weekend. There's a chance it might go higher, since buzz is building and many uncertain folks will end up turning out. So, as you read my review, keep in mind everyone involved worked with what they had and they're talented people whose other work greatly impresses me.Ĭurrent estimates are between $60-65 million in North America alone for the weekend. With 50 Shades of Grey, Marcel was smart to discard a lot from the book, but she still had to rely on the source material, and the studio wanted a direct adaptation.
Banks, full of adult emotion and characters who win and break your heart. Marcel (working with Sue Smith) wrote a fantastic script for Saving Mr. Taylor-Johnson is an artist with one other feature film, the impressive Nowhere Boy, about John Lennon's early life. James' best seller is adapted here by director Sam Taylor-Johnson, using Kelly Marcel's screenplay. 50 Shades of Grey, adapted from the novel of the same name, brings us a decidedly strict definition of "be mine." The novel started off as erotic fan fiction based on the Twilight series and evolved into an original story that gained a massive audience. Here comes Valentine's Day, and with it the cinematic arrival of one of the most anticipated screen adaptations of the year.
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